Build
Year-Round
Strategy to
Mobilize
Support for
Needed
Programs
Connect with
others in
Chicago and
other Cities
The Tutor/Mentor
Connection
(T/MC) was
started in 1993
as a marketing
strategy
intended to
raise visibility
and draw
increased
volunteer and
donor support to
EVERY non-school
tutoring and/or
mentoring
program in the
Chicago region.
The strategy was
borrowed from
how big retail
companies
support multiple
stores across
the country with
central office
strategies.
From 1993
through 1999 an
event strategy
was developed,
which is
described in
this video
and
this animation.
From 2002 to
2011 the T/MC
suffered from a
loss of donors
and inconsistent
funding, yet
continued to
support this
event strategy
and share the
idea with others
via
presentations,
like this
Collaboration
Goals PDF.
Since 2011 the
T/MC has been
led by the
Tutor/Mentor
Institute, LLC,
with even fewer
resources to
continue this
strategy. For
the first year
since 1994 a
November
Tutor/Mentor
Conference
will not be held
in Chicago.
Hopefully I'll
be able to
organize a May
conference in
2016.
However, it's
not important
that I be the
lead organizer
on these events.
What's important
is that a few
organizations in
Chicago, and
other cities,
are aggregating
information
showing what
youth serving
organizations
operate in the
city and where
more programs
are needed. If
this information
is available,
many other
organizations,
political
leaders, media
and celebrities
can point to
this information
in ways that
draw more people
into the process
of helping
existing
organizations
become great,
and stay great,
while helping
new
organizations
form in areas
where more are
needed.
The information
shared in this
newsletter, and
on Tutor/Mentor
Institute, LLC
web sites can
support this
process in
Chicago, or any
other city.